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Grant Marketing is a brand development and integrated marketing advertising agency specializing in business-to-business communication and services for manufacturing, technology, distribution, and business service companies. Based in greater Boston, Grant Marketing leverages its many years of experience to help our clients grow their businesses beyond expectations. We do this through a proprietary brand development process, integrated marketing, and advertising campaigns shaped by thorough research and analysis of both your business and the marketplace.
For your company to be successful in today's marketplace you need to communicate to your audience at many touch points, both in print and online. Grant Marketing has the expertise to take your company to the next level by integrating your offline and online marketing campaigns.
The Masters Golf Tournament officially gets underway today. Tiger Woods is back from his recovery from knee surgery and Woods' sponsors and advertisers could not be happier. Sponsors will be counting their blessings as Tiger rounds "Amen Corner".
Once you have initiated strategies to drive traffic to your website through SEO, PPC, social media, and other online and offline communication tools, you must do the following to update your website and increase sales.
In a compilation of recent surveys on testing the marketing environment for 2009, we found the following survey results.
Business Week's 100 Best Global Brands are a reflection of the global economy. The increasing complexities reinforce the importance of protecting and growing a brand. It is a company's most valuable asset - and a far less volatile asset than others during a time of economic uncertainty.
In a round table discussion, marketing executives discuss the role of brand positioning, challenges that arise in positioning and when it's a time to reposition or re-launch products, and how brand positioning may differ in global markets.
The most important delivery of your company's brand to your customers and prospects is your employees. The number one reason a person will change vendors is the interaction he/she has with the personnel of your company. If your employees are not strong advocates for what your company stands for, your company is in jeopardy of losing business.
B2B marketers who understand the concept of branding will fare much better than their competitors. What is a brand? Think of a brand as the gut feeling about a service, product, or company.
Current economic conditions are trying, and to more recent generations of company managers may seem unique. However, downturns have been experienced before and there are tremendous lessons to be learned from previous recessions.
Branding and valuable brands are the most important things a company can strive to achieve in our post-advertising world. Many ads today just do not work, and many consumers are not only sick and tired of getting advertising messages, but have found numerous technological ways to cancel them out of their lives.
Instantly assess your company's brand strength by measuring your distinction.
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