Advertisements

It’s getting harder and harder for companies to cut through the media noise. Print ads are everywhere as we are deluged with messages at an overwhelming rate — buy this, sell that, works faster, saves money, better customer service, more experience.

Although some companies are cutting back on their ad spending, print advertising is still an effective way to position your company and create brand awareness. Most importantly, Grant Marketing will develop ways to measure the effectiveness and ROI of the ad placement. We will create a clear, consistent and powerful message that will connect your product and the prospect.

Grant Marketing has the experience and talent to articulate unique selling points, identify positioning opportunities and develop an engaging message to your prospects.

Whether you are developing an ad yourself or having someone else craft it for you, make sure it follows the following fundamentals of successful ads.

Here are 5 tips on how to write and design print ads that get noticed*:

• Attract attention. That sounds obvious, but nothing else matters unless you can do this. That means having a truly arresting headline and visual element.
• Appeal to the reader’s self-interest or announce news. An ad that takes the “you” point of view and tells readers how they will benefit from your product or service. And if, in addition, it has news value, your ad has a better chance of making an impression.
• Communicate your company’s unique advantage. In other words, why should the prospect pick your company over a competitor?
• Prove your advantage. The most convincing way to do that is through testimonials and stats.
• Motivate readers to take action. Give your prospects a reason to contact you via the phone or company website.

*Excerpts taken from the staff of Entrepreneur Magazine

Click here to see examples of our advertisements in our Portfolio »