Advertisements

advertisement, ad, print ad, print advertising, roi, return on investment, selling point, boston ad agency, boston advertising agency, boston brand agency, boston brand company, boston brand consultants, boston brand strategist, boston branding company, brand, brand agency, brand assessment, brand awareness, brand building, brand company, brand consultants, brand development, brand development business, brand integration, brand positioning, brand strategy, brand value, branding, branding b2b, branding companies, branding consultancy, branding consultant, branding consultants, business brand, business branding, small business branding, strategic branding

Print advertising is still an effective way to position your company and create brand awareness. Most importantly, Grant Marketing will develop ways to measure the effectiveness and ROI of the ad placement. We will create a clear, consistent and powerful message that will connect your product and the prospect.

Grant Marketing has the award winning experience and talent to articulate unique selling points, identify positioning opportunities and develop an engaging message to your prospects.

Whether you are developing an ad yourself or having someone else craft it for you, make sure it follows the following fundamentals of successful ads.

Here are 5 tips on how to write and design print ads that get noticed*:

  • Attract attention. That sounds obvious, but nothing else matters unless you can do this. That means having a truly arresting headline and visual element.
  • Appeal to the reader’s self-interest or announce news. An ad that takes the “you” point of view and tells readers how they will benefit from your product or service. And if, in addition, it has news value, your ad has a better chance of making an impression.
  • Communicate your company’s unique advantage. In other words, why should the prospect pick your company over a competitor?
  • Prove your advantage. The most convincing way to do that is through testimonials and stats.
  • Motivate readers to take action. Give your prospects a reason to contact you via the phone or company website.

*Excerpts taken from the staff of Entrepreneur Magazine

Click here to see examples of our advertisements in our Portfolio »

+ Creative Services

+ Brochures

+ Direct Mail

+ Advertisements

+ Logos

+ Web Design

+ Portfolio

Tiger Woods Is Back And Advertisers Cheer

The Masters Golf Tournament officially gets underway today. Tiger Woods is back from his recovery from knee surgery and Woods' sponsors and advertisers could not be happier. Sponsors will be counting their blessings as Tiger rounds "Amen Corner".

Update Your Website And Increase Sales

Once you have initiated strategies to drive traffic to your website through SEO, PPC, social media, and other online and offline communication tools, you must do the following to update your website and increase sales.

B2B Recession Survey Update 2009

In a compilation of recent surveys on testing the marketing environment for 2009, we found the following survey results.

Best Global Brands And Recession - Suggestions For Brand Evaluation

Business Week's 100 Best Global Brands are a reflection of the global economy. The increasing complexities reinforce the importance of protecting and growing a brand. It is a company's most valuable asset - and a far less volatile asset than others during a time of economic uncertainty.

Brand Positioning - Thinking About The Customer

In a round table discussion, marketing executives discuss the role of brand positioning, challenges that arise in positioning and when it's a time to reposition or re-launch products, and how brand positioning may differ in global markets.

Employee Loyalty Is Brand Loyalty

The most important delivery of your company's brand to your customers and prospects is your employees. The number one reason a person will change vendors is the interaction he/she has with the personnel of your company. If your employees are not strong advocates for what your company stands for, your company is in jeopardy of losing business.

What Does Your Gut Say About Your Brand?

B2B marketers who understand the concept of branding will fare much better than their competitors. What is a brand? Think of a brand as the gut feeling about a service, product, or company.

Branding In A Recession

Current economic conditions are trying, and to more recent generations of company managers may seem unique. However, downturns have been experienced before and there are tremendous lessons to be learned from previous recessions.

The Argument For Branding

Branding and valuable brands are the most important things a company can strive to achieve in our post-advertising world. Many ads today just do not work, and many consumers are not only sick and tired of getting advertising messages, but have found numerous technological ways to cancel them out of their lives.

Brand Report Card

Instantly assess your company's brand strength by measuring your distinction.

Sign Up For Our eNewsletter

Subscribe to our monthly eNewsletter for the latest in B2B marketing ideas.