Made in America – Still a Strong Brand

Made In America

"Made in America" may be making a strong comeback. Straight from the headlines of the New York Times (Dollar Falls to New Low Against the Euro - 9/21/07) and the Wall Street Journal (Dollar Lifts Exporters, Blunting Housing Bust - 10/1/07), we see that the dollar is getting weaker against the Euro and other currencies around the world, including Canada. This gives an edge to American manufacturers and has already helped lift exports by more than 11 percent in the first eight months of this year.

In addition to the help the value of the dollar is giving to help bridge the trade deficit, American manufacturers are still known for quality and innovation. American consumers are made aware by news reports of imported products with lead paint in Mattel toys, food that is contaminated, pharmaceutical drugs that are contaminated, labor abuses, and unregulated pollution in China and other countries. Not only will these factors help drive businesses globally for American made products, but American consumers will demand and be willing to pay a premium for higher quality domestically made products.

How do you take advantage of these recent developments?

If you make it in America, be sure to advertise "Made in America" in your advertisements, websites, direct mail, and collateral materials. Consider advertising in trade publications that are read in Canada, Europe, and other countries.

List your company on websites that promote US manufacturers such as:

Sample of international publications:

  • ATA Journal (textile)
  • Telecom Asia
  • Lightwave Europe
  • FibreSystems Europe
  • European Power News
  • Asian Plastic News
  • Jane's Navy International
  • Industria Avicola (commercial poultry - Latin America)
  • What's New in Food Technology and Manufacturing
  • Euro Photonics
  • Electronic Products - China
  • Network News - Italy
  • Automotive News Europe

If you need help in developing your "Made in America" and export efforts, please contact us at bob.grant@grantmarketing.com.

More Articles »

Tiger Woods Is Back And Advertisers Cheer

The Masters Golf Tournament officially gets underway today. Tiger Woods is back from his recovery from knee surgery and Woods' sponsors and advertisers could not be happier. Sponsors will be counting their blessings as Tiger rounds "Amen Corner".

Update Your Website And Increase Sales

Once you have initiated strategies to drive traffic to your website through SEO, PPC, social media, and other online and offline communication tools, you must do the following to update your website and increase sales.

B2B Recession Survey Update 2009

In a compilation of recent surveys on testing the marketing environment for 2009, we found the following survey results.

Best Global Brands And Recession - Suggestions For Brand Evaluation

Business Week's 100 Best Global Brands are a reflection of the global economy. The increasing complexities reinforce the importance of protecting and growing a brand. It is a company's most valuable asset - and a far less volatile asset than others during a time of economic uncertainty.

Brand Positioning - Thinking About The Customer

In a round table discussion, marketing executives discuss the role of brand positioning, challenges that arise in positioning and when it's a time to reposition or re-launch products, and how brand positioning may differ in global markets.

Employee Loyalty Is Brand Loyalty

The most important delivery of your company's brand to your customers and prospects is your employees. The number one reason a person will change vendors is the interaction he/she has with the personnel of your company. If your employees are not strong advocates for what your company stands for, your company is in jeopardy of losing business.

What Does Your Gut Say About Your Brand?

B2B marketers who understand the concept of branding will fare much better than their competitors. What is a brand? Think of a brand as the gut feeling about a service, product, or company.

Branding In A Recession

Current economic conditions are trying, and to more recent generations of company managers may seem unique. However, downturns have been experienced before and there are tremendous lessons to be learned from previous recessions.

The Argument For Branding

Branding and valuable brands are the most important things a company can strive to achieve in our post-advertising world. Many ads today just do not work, and many consumers are not only sick and tired of getting advertising messages, but have found numerous technological ways to cancel them out of their lives.

Brand Report Card

Instantly assess your company's brand strength by measuring your distinction.

Sign Up For Our eNewsletter

Subscribe to our monthly eNewsletter for the latest in B2B marketing ideas.