Social Media For B2B Firms
by Mo Zhu, Social Media Manager
Social media is the new “in” thing. Everybody seems to be clamoring for a slice of that newly baked pie. But is it just a fad or is it an enduring trend? Signs point to trend. Social media sites have exploded, with Twitter registering a 752% growth in unique visitors in 2008. Similarly, Facebook recently announced that they had hit the 250 million user mark with the highest growth in the middle-aged demographic. Social networking usage is no longer dominated by forward-thinking young people. It is now a larger trend encompassing broad swaths of the population.
This spells opportunity for firms of any stripes. These sites are rapidly expanding communities with ready-made channels of communication that a business can use to reach potential clients. Social media has been used as a tool to generate interest, engage clients in conversation, spread word-of-mouth news, and receive feedback – all things that generate sales. On top of that, there is almost no cost to use these tools except time and effort!
Boston-based Grant Marketing, a business-to-business marketing firm, believes that social media is an effective, even necessary, part of any firm’s competitiveness. Social media offers a wide set of advantages that can translate directly into sales, regardless of client base. Since it is people who are using these networks, social media will always represent an opportunity for any firm to gain greater visibility and generate interest in their products.
Grant Marketing will utilize the many powerful options available to create an integrated online network that drives interest in your product. Grant Marketing can get you started with…
Blogs
- Set up blog, complete with all visual aspects
- Create ideas for engaging, interesting, and interest-driving content
- Guidance on blog dos and don’ts, how to use all functionalities of the blog
- SEO on blog
- Create blog visibility
- Set up Twitter, with layout
- Build up following in relevant market
- Follow relevant Twitter accounts
- Guidance on Twitter dos and don’ts, how to maximize use of Twitter
- Create Facebook page
- Upload photos and videos to page
- Link page to Twitter, blog, and other sites if necessary
Other Services
- Instruction in online social media simplification attachments like Biturl, desktop apps, Sharethis, RSS
- Other social media sites like Ning, YouTube, Digg, Stumbleupon, etc. as deemed appropriate to strategy
- Implementation of a cohesive online strategy that brings together all the elements above
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