Case Studies
Grant Marketing Case Studies
 |
Massachusetts Coalition for Suicide Prevention: Branding Because MCSP is a group of diverse individuals and organizations, it was important that they come together with a consistent message and image |
 |
Koch Membrane Systems: B2B Brand Identity Grant Marketing helped a major global manufacturer of filtration membranes transform its business-to-business brand identity. |
 |
ICL Imaging: Email Marketing eNewsletter Brings 31.4% Open Rate and 20.1% Click-Thru Rate ICL Imaging wanted to keep its services fresh in the mind of customers and prospects by emailing periodic news of awards, events, new customers and new services. |
Brand Establishment Case Studies
 |
Forewinds Hospitality: How the New Hospitality Division of a Major Real Estate Firm Created a Unique Brand Strategy to Revolutionize the Golf Club Industry Forewinds Hospitality needed help with branding a new division to acquire and revitalize distressed golf club properties with substantial Food and Beverage market potential. |
 |
Lincoln Financial Group: How Do You Help a 20-year-old Annuity Product Capitalize on it's Stability? The strategic direction of the company was changing, and the Director was about to become a lead product. But before doing so, it was imperitive to have a clear understanding of the Director's strengths, and ultimately its ability to survive varying business conditions. |
 |
Vista Metals Corp: Outcome of Brand Discovery Session Metals company needed to strengthen its brand and completed a Brand Discovery Session. |
Tiger Woods Is Back And Advertisers Cheer
The Masters Golf Tournament officially gets underway today. Tiger Woods is back from his recovery from knee surgery and Woods' sponsors and advertisers could not be happier. Sponsors will be counting their blessings as Tiger rounds "Amen Corner".
Update Your Website And Increase Sales
Once you have initiated strategies to drive traffic to your website through SEO, PPC, social media, and other online and offline communication tools, you must do the following to update your website and increase sales.
B2B Recession Survey Update 2009
In a compilation of recent surveys on testing the marketing environment for 2009, we found the following survey results.
Best Global Brands And Recession - Suggestions For Brand Evaluation
Business Week's 100 Best Global Brands are a reflection of the global economy. The increasing complexities reinforce the importance of protecting and growing a brand. It is a company's most valuable asset - and a far less volatile asset than others during a time of economic uncertainty.
Brand Positioning - Thinking About The Customer
In a round table discussion, marketing executives discuss the role of brand positioning, challenges that arise in positioning and when it's a time to reposition or re-launch products, and how brand positioning may differ in global markets.
Employee Loyalty Is Brand Loyalty
The most important delivery of your company's brand to your customers and prospects is your employees. The number one reason a person will change vendors is the interaction he/she has with the personnel of your company. If your employees are not strong advocates for what your company stands for, your company is in jeopardy of losing business.
What Does Your Gut Say About Your Brand?
B2B marketers who understand the concept of branding will fare much better than their competitors. What is a brand? Think of a brand as the gut feeling about a service, product, or company.
Branding In A Recession
Current economic conditions are trying, and to more recent generations of company managers may seem unique. However, downturns have been experienced before and there are tremendous lessons to be learned from previous recessions.
The Argument For Branding
Branding and valuable brands are the most important things a company can strive to achieve in our post-advertising world. Many ads today just do not work, and many consumers are not only sick and tired of getting advertising messages, but have found numerous technological ways to cancel them out of their lives.
Brand Report Card
Instantly assess your company's brand strength by measuring your distinction.
Sign Up For Our eNewsletter
Subscribe to our monthly eNewsletter for the latest in B2B marketing ideas.