Direct Mail

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Direct Mail with postcards and mailers should be compelling, cost effective and flexible. It allows you to inexpensively target exactly who you want to reach, and can be easily adjusted for new product developments or market trends. Good creative mailers should catch your customer's attention the moment they open their mailbox, increasing your chances of getting noticed. Grant Marketing can supply the strategy, creative and execution for your direct mail campaign.

Direct Mail Tips:

  • Grant Marketing will work with your list or assist in acquiring a new prospect list to target people that are likely to be interested in your product or service.
  • The direct mail piece should immediately grab people’s attention. 2 to 3 key benefits should be boldly listed with the biggest benefit as the headline.
  • Give a very brief explanation of how you can provide the benefits mentioned.
  • Great copy writing will persuade prospects to act by giving them a good reason to contact you.
  • Consider offering a testimonial from a happy loyal customer.
  • If possible, offer a guarantee. Guarantees eliminate the risk for the person receiving your postcard.
  • Make an offer or provide a free sample that no reasonable person who had potential interest in your product or service could easily refuse.
  • Finally, offer an urgent call to action so prospects can easily contact your company.

Grant Marketing can help develop your direct marketing campaign. We have the resources and expertise to increase your sales leads for a reasonable price.

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