Market Research
Secondary Research
For help in penetrating new markets or increasing market share in existing markets, we can provide you with the information you need. Our research specialists gather information and data from government sources, syndicated research, published reports, trade association data, publications, directories, commercial databases and reporting services and compile the information in a succinct, useful tool. We specialize in industrial business marketing analysis.
Grant Marketing offers the following reports:
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2020 Industry Ad Spending Data
Using SIC codes, you can learn the ad to sales ratio for almost any industry. This report provides details on advertising as a percentage of sales, advertising as a percentage of margin, and the trend from last year to this year. This is very useful when you are trying to determine what clients or prospects should spend on advertising.
2020 Business-to-Business Publications Data
Do you need a list of trade publications targeting the peanut growing industry or manufacturers of machine tools? Grant Marketing can search its compiled lists of trade publications providing you with complete details of publications in your category. Details include contact information, circulation figures, rates, readership analysis and much more. This is a great way to review all the possibilities before planning your media strategy.
Our services are customized to fit your needs. For more information on pricing and availability, please send us an email, or you can reach us by phone at (888) 809-2317 or (617) 796-0186.
Primary Research
Grant Marketing can develop a custom research project that can help you know more about your competitors or help you learn more about your customers. Call us for details.
Tiger Woods Is Back And Advertisers Cheer
The Masters Golf Tournament officially gets underway today. Tiger Woods is back from his recovery from knee surgery and Woods' sponsors and advertisers could not be happier. Sponsors will be counting their blessings as Tiger rounds "Amen Corner".
Update Your Website And Increase Sales
Once you have initiated strategies to drive traffic to your website through SEO, PPC, social media, and other online and offline communication tools, you must do the following to update your website and increase sales.
B2B Recession Survey Update 2009
In a compilation of recent surveys on testing the marketing environment for 2009, we found the following survey results.
Best Global Brands And Recession - Suggestions For Brand Evaluation
Business Week's 100 Best Global Brands are a reflection of the global economy. The increasing complexities reinforce the importance of protecting and growing a brand. It is a company's most valuable asset - and a far less volatile asset than others during a time of economic uncertainty.
Brand Positioning - Thinking About The Customer
In a round table discussion, marketing executives discuss the role of brand positioning, challenges that arise in positioning and when it's a time to reposition or re-launch products, and how brand positioning may differ in global markets.
Employee Loyalty Is Brand Loyalty
The most important delivery of your company's brand to your customers and prospects is your employees. The number one reason a person will change vendors is the interaction he/she has with the personnel of your company. If your employees are not strong advocates for what your company stands for, your company is in jeopardy of losing business.
What Does Your Gut Say About Your Brand?
B2B marketers who understand the concept of branding will fare much better than their competitors. What is a brand? Think of a brand as the gut feeling about a service, product, or company.
Branding In A Recession
Current economic conditions are trying, and to more recent generations of company managers may seem unique. However, downturns have been experienced before and there are tremendous lessons to be learned from previous recessions.
The Argument For Branding
Branding and valuable brands are the most important things a company can strive to achieve in our post-advertising world. Many ads today just do not work, and many consumers are not only sick and tired of getting advertising messages, but have found numerous technological ways to cancel them out of their lives.
Brand Report Card
Instantly assess your company's brand strength by measuring your distinction.
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