Brand Strategy and Online Marketing Workshop
How companies can develop a competitive, compelling distinction and increase their company's brand value. The workshop will outline how to communicate that distinction with online marketing, including search engine optimization, pay per click, and social media marketing.
Newton, MA, June 19, 2009 -- Grant Marketing announces the creation of two workshops in the month of May on how companies can develop a competitive, compelling distinction and increase their company's brand value. The workshop will outline how to communicate that distinction with online marketing, including search engine optimization, pay per click, and social media marketing.
Scheduled for June 25th, the free workshop will be held at the law offices of Foley-Hoag in Waltham, Massachusetts. The workshop will focus on improving the quality of sales leads through strong brand leadership; strengthening your brand and increasing sales conversions; making company employees brand ambassadors; measuring ROI through web analytics; best practices for web site conversions, and social networking for B2B companies. Bob Grant, president of Grant Marketing of Newton, MA and Udi Sabach, president of Pixelgroove, New York will conduct the workshop. Those interested in attending can register at www.grantmarketing.com/workshop.
Grant Marketing is the only Certified Brand Strategy agency in Massachusetts, and only one of a handful in the country. Grant Marketing is a brand development and integrated marketing advertising agency. Based in greater Boston, Grant Marketing leverages its many years of experience to help clients grow their businesses through a proprietary brand development process, integrated marketing, and advertising campaigns shaped by thorough research and analysis. For more information visit their website at www.grantmarketing.com.
Tiger Woods Is Back And Advertisers Cheer
The Masters Golf Tournament officially gets underway today. Tiger Woods is back from his recovery from knee surgery and Woods' sponsors and advertisers could not be happier. Sponsors will be counting their blessings as Tiger rounds "Amen Corner".
Update Your Website And Increase Sales
Once you have initiated strategies to drive traffic to your website through SEO, PPC, social media, and other online and offline communication tools, you must do the following to update your website and increase sales.
B2B Recession Survey Update 2009
In a compilation of recent surveys on testing the marketing environment for 2009, we found the following survey results.
Best Global Brands And Recession - Suggestions For Brand Evaluation
Business Week's 100 Best Global Brands are a reflection of the global economy. The increasing complexities reinforce the importance of protecting and growing a brand. It is a company's most valuable asset - and a far less volatile asset than others during a time of economic uncertainty.
Brand Positioning - Thinking About The Customer
In a round table discussion, marketing executives discuss the role of brand positioning, challenges that arise in positioning and when it's a time to reposition or re-launch products, and how brand positioning may differ in global markets.
Employee Loyalty Is Brand Loyalty
The most important delivery of your company's brand to your customers and prospects is your employees. The number one reason a person will change vendors is the interaction he/she has with the personnel of your company. If your employees are not strong advocates for what your company stands for, your company is in jeopardy of losing business.
What Does Your Gut Say About Your Brand?
B2B marketers who understand the concept of branding will fare much better than their competitors. What is a brand? Think of a brand as the gut feeling about a service, product, or company.
Branding In A Recession
Current economic conditions are trying, and to more recent generations of company managers may seem unique. However, downturns have been experienced before and there are tremendous lessons to be learned from previous recessions.
The Argument For Branding
Branding and valuable brands are the most important things a company can strive to achieve in our post-advertising world. Many ads today just do not work, and many consumers are not only sick and tired of getting advertising messages, but have found numerous technological ways to cancel them out of their lives.
Brand Report Card
Instantly assess your company's brand strength by measuring your distinction.
Sign Up For Our eNewsletter
Subscribe to our monthly eNewsletter for the latest in B2B marketing ideas.
