Bob Grant, Agency Principal Receives Certified Brand Strategist (CBS) Designation From The Brand Establishment
Newton, MA – February 12, 2008 - The Brand Establishment, the only national organization that certifies brand development experts, announced today that eight agency principals have completed the rigorous graduate-level course and lab work leading to the designation of Certified Brand Strategist (CBS). Bob Grant, president of Grant Marketing of Newton, MA was one of the principals certified.
“The certification process is like graduate school in brand development,” says Jim Hughes, founder of The Brand Establishment and a nationally recognized expert in the field. “The CBS designation allows principals and firms to distinguish themselves from their competition. They are trained to utilize a proven brand development process for client needs and objectives.”
Bob Grant is the only Certified Brand Strategist in Massachusetts and one of a handful in the entire country. Grant Marketing is a business-to-business brand development and integrated marketing agency working for the benefit of business-to-business companies in manufacturing, service, and technology. The brand certification adds to Bob's already extensive 25 years of marketing and advertising experience with manufacturing, distribution, and service companies.
The other seven agency principals joining the 25 other Certified Brand Strategists across the country include:
- Anthill Marketing, Portland, OR - Grant Kimball, Kim Brater
- Cohn Marketing, Denver, CO - Jeff Cohn
- Holland Creative, Jacksonville, FL - Jennifer Holland
- Media Directions, Reno, NV - Sterling Doak, Johanna McClain
- Most Inc., Newport Beach, CA - John Most
The curriculum is developed by The Brand Establishment Faculty and Board of Advisors, a group of highly experienced and respected professors, agency leaders and brand experts nationwide. Training and the brand certification process are supervised by Second Wind, the largest network of advertising agencies in the world.
“Until now, there haven’t been standards of education or training in the area of brand development,” said Tony Mikes, founder of Second Wind and member of The Brand Establishment Faculty and Board of Advisors. “The Brand Establishment has finally defined brand development for the entire industry.”
About Grant Marketing
Grant Marketing is the only Certified Brand Strategy firm in Massachusetts with a proven methodology using a proprietary brand discovery process that helps businesses and organizations unearth their brand, develop internal and external brand strategy, and create the marketing communication tools to promote the brand. For more information please visit the Grant Marketing website at www.grantmarketing.com.
Contacts:
Grant Marketing
Jacinta Williams
(617) 796-0186 ext. 1110
jacinta@grantmarketing.com
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