Getting Leads From Your Online Marketing.

According to a recent survey reported by Forrester Research, more than 50% of manufacturer site visitors intended to make a purchase.

Let's face it, its not the click-thrus to your website that make your sales soar, it's the leads that contact you through your website, or what is commonly known as "conversions."

  • How do you measure your online success?
  • What marketing efforts bring you the most leads?  
  • How will you determine your cost per lead from  your PPC, SEO or other online campaigns?
  • How do you integrate inbound marketing into your website?
  • Do you have systems in place to track leads?

In today's market, it's smart to be asking these questions. And Grant Marketing is the smart choice to help you find the answers. Want to find out some of these answers now?

FREE Web Analysis & EvaluationGet A Free Analysis

Marketing and advertising choices for manufacturing  and industrial companies arebecoming more complex every day. Grant Marketing can make it easier for you by helping you to evaluate your online investments and answering key questions, and provide you with the following:

  • Paid Campaigns - Provide you with an independent evaluation of your ThomasNet, GlobalSpec, and other marketing programs.
  • Keyword/SEO Ranking Report - Determine how well your company website ranks on major search engines and provide you with a search engine optimization (SEO) report.
  • Overall Web Traffic/Conversion Analysis - We can determine who are your biggest sources for leads and how much it's costing your per lead/acquisition. We can even set up and install Google Analytics.

Our evaluations are free. Our objective is to develop a business relationship with your company. We'd be glad to pass along any references and share our success stories. With over 30 years of experience in the industrial B2B market, Grant Marketing specializes in helping companies in the manufacturing and engineering markets create online and offline marketing campaigns. See our approach to making smart marketing decisions at: RightWayToMarket.com

Let's schedule a meeting at the Design2 Show or meet at your convenience to discuss the many marketing options available to you. You can reach me at (617) 796-0186 ext. 1113 or Email.

Tiger Woods Is Back And Advertisers Cheer

The Masters Golf Tournament officially gets underway today. Tiger Woods is back from his recovery from knee surgery and Woods' sponsors and advertisers could not be happier. Sponsors will be counting their blessings as Tiger rounds "Amen Corner".

Update Your Website And Increase Sales

Once you have initiated strategies to drive traffic to your website through SEO, PPC, social media, and other online and offline communication tools, you must do the following to update your website and increase sales.

B2B Recession Survey Update 2009

In a compilation of recent surveys on testing the marketing environment for 2009, we found the following survey results.

Best Global Brands And Recession - Suggestions For Brand Evaluation

Business Week's 100 Best Global Brands are a reflection of the global economy. The increasing complexities reinforce the importance of protecting and growing a brand. It is a company's most valuable asset - and a far less volatile asset than others during a time of economic uncertainty.

Brand Positioning - Thinking About The Customer

In a round table discussion, marketing executives discuss the role of brand positioning, challenges that arise in positioning and when it's a time to reposition or re-launch products, and how brand positioning may differ in global markets.

Employee Loyalty Is Brand Loyalty

The most important delivery of your company's brand to your customers and prospects is your employees. The number one reason a person will change vendors is the interaction he/she has with the personnel of your company. If your employees are not strong advocates for what your company stands for, your company is in jeopardy of losing business.

What Does Your Gut Say About Your Brand?

B2B marketers who understand the concept of branding will fare much better than their competitors. What is a brand? Think of a brand as the gut feeling about a service, product, or company.

Branding In A Recession

Current economic conditions are trying, and to more recent generations of company managers may seem unique. However, downturns have been experienced before and there are tremendous lessons to be learned from previous recessions.

The Argument For Branding

Branding and valuable brands are the most important things a company can strive to achieve in our post-advertising world. Many ads today just do not work, and many consumers are not only sick and tired of getting advertising messages, but have found numerous technological ways to cancel them out of their lives.

Brand Report Card

Instantly assess your company's brand strength by measuring your distinction.

Sign Up For Our eNewsletter

Subscribe to our monthly eNewsletter for the latest in B2B marketing ideas.