Grant Marketing announces the results of their 2010 Industrial Marketing survey.
Grant Marketing conducted a survey of industrial companies and compared it with other surveys from Global Spec and Thomasnet to get a handle on industrial marketing and what smart marketers need to do next.
According to Bob Grant, President of Grant Marketing, “With manufacturing companies experiencing the worst recession in years, we wanted to get a snapshot of how industrial marketers were promoting their products and services for the remainder of 2010. We were surprised to discover that 93.1% of respondents were planning to introduce new or improved products this year.”
According to the Grant Marketing survey industrial marketers will promote new products and services through email marketing, websites, and press releases. Survey respondent, Brian Hakeem, Marketing Manager for Shepherd Casters, confirms, “We plan to introduce 6 new products by August for a total of 8-12 by the end of the year. Among other tactics, we use e-mail blasts to announce new products to our customers, distributors, and opt-in purchased email lists.”
Industrial companies are using an integrated marketing approach which consists of email marketing, catalogs & brochures, trade shows, press releases, search engine optimization (SEO), trade publications, and industrial websites like Thomasnet and Global Spec. Email marketing appears to be a very strong tactic for reaching buyers and engineers. Grant Marketing’s findings are supported by GlobalSpec’s research that shows 60% of industrial engineers receive three or more e-newsletters a week and 55% of this audience reads e-newsletters daily or several times a week. E-newsletters provide a means to keep the industrial marketers company and products visible even when customers and prospects are not ready to buy or specify.
Grant Marketing, located in Newton, MA specializes in B2B marketing communications. Grant helps industrial and manufacturing companies with brand development, integrated marketing strategies, marketing plans, interactive marketing, website design, and web analytics.
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