DCHN to Present MICRALOX at Innovations Briefs at MD&M
DCHN will present its patent pending microcrystalline anodic coating, MICRALOX, at the Innovations Briefs Theater at MD&M East on June 7 in New York City.
Woonsocket, RI (PRWEB) June 02, 2011
Duralectra-CHN (http://www.d-chn.com) will present its patent pending microcrystalline anodic coating, MICRALOX, at the Innovations Briefs Theater at MD&M East on June 7 in New York at 1:00 pm in conference room 767. The presentation will include a description of the microcrystalline anodic coating, science of the coating, and applications for medical equipment exposed to high pH cleaning and autoclave sterilization. There is an unsatisfied widespread need for new technology for aluminum instruments and equipment requiring routine exposure to high pH cleaning and autoclave sterilization due to the limited chemical stability of traditional anodic coatings that result in short onset discoloration and corrosion. DCHN will introduce a new category of anodic coatings that are derived from a patented conversion process that takes an amorphous oxide and converts it into highly stable, partially microcrystalline structures without otherwise changing the anodic coating specifications. Microcrystalline anodic coatings provide exceptional infield performance that extend the life of aluminum instruments and equipment and are RoHS and Cytotox compliant. The intended audience that will be represented at MD&M are manufacturers and users of medical instruments and equipment made from aluminum that require the aluminum finish to perform in challenging cleaning and sterilization conditions.
The presentation will be given by Timothy P. Cabot, President, of Duralectra-CHN, LLC.Tim Cabot has worked around the world commercializing innovative chemical and material solutions for over 15 years before joining D-CHN in 2006. Tim will be joined by David Dibiasio, Sales & Marketing Manager. David joined D-CHN in 2008 and is in charge of all commercial and marketing activities within the company. After more than 20 years in the metrology and measurement field and now nearly 3 years at D-CHN, Dave is well known across the broader industry where he has a strong reputation for successfully building strong and enduring customer relationships.
For more information on microcrystalline anodic coating and MICRALOX, go to micralox.com. MICRALOX was developed by the Sanford Process Corporation (http://www.sanfordprocess.com) which should be contacted regarding licensing inquiries. Both D-CHN and Sanford Process Corporation are subsidiaries of Katahdin Industries Inc. (http://www.katahdin-inc.com), a diversified group of companies providing high tolerance coating applications and specialized metal finishing technologies and services to the medical device and industrial markets through platform-focused subsidiaries.
Tiger Woods Is Back And Advertisers Cheer
The Masters Golf Tournament officially gets underway today. Tiger Woods is back from his recovery from knee surgery and Woods' sponsors and advertisers could not be happier. Sponsors will be counting their blessings as Tiger rounds "Amen Corner".
Update Your Website And Increase Sales
Once you have initiated strategies to drive traffic to your website through SEO, PPC, social media, and other online and offline communication tools, you must do the following to update your website and increase sales.
B2B Recession Survey Update 2009
In a compilation of recent surveys on testing the marketing environment for 2009, we found the following survey results.
Best Global Brands And Recession - Suggestions For Brand Evaluation
Business Week's 100 Best Global Brands are a reflection of the global economy. The increasing complexities reinforce the importance of protecting and growing a brand. It is a company's most valuable asset - and a far less volatile asset than others during a time of economic uncertainty.
Brand Positioning - Thinking About The Customer
In a round table discussion, marketing executives discuss the role of brand positioning, challenges that arise in positioning and when it's a time to reposition or re-launch products, and how brand positioning may differ in global markets.
Employee Loyalty Is Brand Loyalty
The most important delivery of your company's brand to your customers and prospects is your employees. The number one reason a person will change vendors is the interaction he/she has with the personnel of your company. If your employees are not strong advocates for what your company stands for, your company is in jeopardy of losing business.
What Does Your Gut Say About Your Brand?
B2B marketers who understand the concept of branding will fare much better than their competitors. What is a brand? Think of a brand as the gut feeling about a service, product, or company.
Branding In A Recession
Current economic conditions are trying, and to more recent generations of company managers may seem unique. However, downturns have been experienced before and there are tremendous lessons to be learned from previous recessions.
The Argument For Branding
Branding and valuable brands are the most important things a company can strive to achieve in our post-advertising world. Many ads today just do not work, and many consumers are not only sick and tired of getting advertising messages, but have found numerous technological ways to cancel them out of their lives.
Brand Report Card
Instantly assess your company's brand strength by measuring your distinction.
Sign Up For Our eNewsletter
Subscribe to our monthly eNewsletter for the latest in B2B marketing ideas.