Marketing Automation

Marketing Automation: From Relevance to Retention to Relationship

automationAt Grant Marketing, we are committed to providing our B2B clients with all the right mix of marketing technology, you need to achieve excellence in your business both for now and long-term.

Using our proprietary Focus 2020 approach that focuses on your brand and marketing strengths, we then fuel your marketing with the latest marketing automation technology. Fresh with content, facilitated by inbound intelligence and focused on activating real lead-generation results, we are able to create, automate and track engaging multi-channel (digital, email, social and mobile) marketing campaigns that lead your prospect and customer from each channel into a contextually relevant path that directly speaks to their individual purchase intent.

As part of our Focus 2020 program, centered on driving consumer relevance, we help you align your sales and marketing efforts with the use of an automated platform to generate high quality, more impactful leads that convert into qualified sales opportunities. While each of the company has distinct business challenges, each exemplifies the importance of customer engagement and relevance (right content to the right person at the right time consistently across all channels) and marketing automation software has the power to drive breakthrough business performance through targeted lead nurturing process armed with new insights on consumer intent that would help you in not only improving customer retention, driving sales and sustaining return on investment but also in building relationships.

Grant Marketing delivers results by following the critical components necessary to fuel high performance marketing campaigns, which include:

1) Planning a Drip Campaign

2) Landing Page/Forms Creation

3) Segmenting and Augmenting Database

4) Content Audit, Planning and Development

5) Targeted Email Marketing

6) Social Media Marketing

7) Monitoring Real-time Consumer Insights

8) Inbound Web Analytics