Web Analytics
Designing a website is an important step to creating a fully integrated marketing campaign. Paring an excellent website with a targeted print marketing campaign can drive even more revenue to your business. Grant Marketing strongly believes in an integrated approach and recommends web analytics services to track and refine the efficacy of marketing campaigns.
Through a sophisticated process to track and analyze both your online and print marketing campaigns, you can determine where your marketing dollars are best spent. By using cookie-based tracking software, you're able to determine how many visitors come to your site and what pages they spend the most time on.
In addition our analytics services track the following metrics:
- How many unique visitors your site receives daily
- Which keywords are responsible for driving sales and leads to the site
- What are the most effective referring sources to drive revenue
- Which marketing campaign generates the most sales at the lowest cost
- Which pages within your site result in the most profit
When Grant Marketing creates print marketing materials, whether it is a direct mail piece, brochure, or advertisement, we create a unique URL and corresponding web page. When customers visit this distinct link, we're able to track and report on this information. We use this tactic to measure the effectiveness of a traditional print advertising, email, public relations or direct mail campaigns.
With coordinated print and online marketing efforts clients can invest more in the tactics that yield the best results.
Tiger Woods Is Back And Advertisers Cheer
The Masters Golf Tournament officially gets underway today. Tiger Woods is back from his recovery from knee surgery and Woods' sponsors and advertisers could not be happier. Sponsors will be counting their blessings as Tiger rounds "Amen Corner".
Update Your Website And Increase Sales
Once you have initiated strategies to drive traffic to your website through SEO, PPC, social media, and other online and offline communication tools, you must do the following to update your website and increase sales.
B2B Recession Survey Update 2009
In a compilation of recent surveys on testing the marketing environment for 2009, we found the following survey results.
Best Global Brands And Recession - Suggestions For Brand Evaluation
Business Week's 100 Best Global Brands are a reflection of the global economy. The increasing complexities reinforce the importance of protecting and growing a brand. It is a company's most valuable asset - and a far less volatile asset than others during a time of economic uncertainty.
Brand Positioning - Thinking About The Customer
In a round table discussion, marketing executives discuss the role of brand positioning, challenges that arise in positioning and when it's a time to reposition or re-launch products, and how brand positioning may differ in global markets.
Employee Loyalty Is Brand Loyalty
The most important delivery of your company's brand to your customers and prospects is your employees. The number one reason a person will change vendors is the interaction he/she has with the personnel of your company. If your employees are not strong advocates for what your company stands for, your company is in jeopardy of losing business.
What Does Your Gut Say About Your Brand?
B2B marketers who understand the concept of branding will fare much better than their competitors. What is a brand? Think of a brand as the gut feeling about a service, product, or company.
Branding In A Recession
Current economic conditions are trying, and to more recent generations of company managers may seem unique. However, downturns have been experienced before and there are tremendous lessons to be learned from previous recessions.
The Argument For Branding
Branding and valuable brands are the most important things a company can strive to achieve in our post-advertising world. Many ads today just do not work, and many consumers are not only sick and tired of getting advertising messages, but have found numerous technological ways to cancel them out of their lives.
Brand Report Card
Instantly assess your company's brand strength by measuring your distinction.
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