Making Sense of Analytics: Tools for More Effective Marketing

Does your business have the necessary analytics in place to measure your online and offline marketing performance? If not, you're missing out on an opportunity to determine what's working — and what's not.

Especially in today's economic environment, no one can afford to let their marketing dollars go to waste. Incorporating useful analytics can help you fine-tune your marketing strategy to achieve better results.

For B2B marketers looking to gauge and maximize the effectiveness of their marketing budget, Grant Marketing is pleased to offer Making Sense of Analytics. This live webinar will take place at 11 a.m. on Wednesday, May 21.

Making Sense of Analytics will feature Pixelgroove's Udi Sabach, a veteran Internet marketing and search engine optimization strategist. Udi will cover topics such as these:

• How Web analytics work and why they're important
• Establishing goals and benchmarks for lead generation
• Where leads come from and how to identify the best sources
• Tracking leads to conversions
• Measuring conversions to help determine ROI

Making Sense of Analytics is ideal for B2B sales or marketing personnel who are responsible for generating business through the Internet. To register, please visit www.grantmarketing.com/webinar1. We hope you can join us!