Inbound Marketing AssessmentIncrease Lead Generation And Sales Growth

Are You Inbound-Ready?

In under 3 minutes, these 20 questions will help you assess how ready you are to implement a successful inbound marketing program.

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Question 1

I have a mobile-friendly website.

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Question 2

I have a company web developer.

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Question 3

I have social media accounts (LinkedIn, Facebook, Twitter, etc.)

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Question 4

I manage our social media accounts regularly, including interaction with followers.

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Question 5

I have a marketing department.

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Question 6

I have an employee who handles marketing initiatives.

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Question 7

I use a marketing or ad agency to manage our marketing.

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Question 8

I outsource any or all marketing functions.

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Question 9

I have a reliable process for sales to follow up on marketing leads.

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Question 10

I know my audience and have segmented the targeted personas.

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Question 11

I have a sales story (pitch, message) to engage new prospects.

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Question 12

I have one or more sales people to engage prospects.

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Question 13

I have "special" content offers: white papers, case studies, infographics, etc. available for prospects and customers to access/download.

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Question 14

I have a resource page on my website, so visitors have easy access to my company's expertise.

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Question 15

I have a blog.

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Question 16

I have a marketing automation software platform.

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Question 17

I have a CRM (content relations management software).

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Question 18

I can track our leads through the CRM.

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Question 19

I have a corporate video.

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Question 20

I have shorter instructional/informational videos available to post.

You've finished the Inbound Marketing Assessment!

Your Grade:

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