B2C buying habits have now fully permeated the B2B market. And with the internet as the delivery vehicle, there is no turning back. That has severely altered the way people—and companies—buy, how we market to them, and how sales teams need to respond.
While marketing via print ads and trade shows may still work for some businesses, staying competitive today requires digital marketing strategies. At Grant Marketing, we are experts in various marketing methodologies, and most often use inbound marketing for our clients.
Inbound marketing is so pervasive, you’re probably a passive participant of it without knowing it—and more often than you realize! Click on any of the links below to get a better understanding of what it is and how we help you strategize your industrial marketing efforts.