Understanding Content Marketing

inbound-broke-down-400pxlContent is the fuel that powers inbound marketing.

Without quality and targeted written and visual content, your inbound marketing has no chance of working. But, isn’t content marketing the same as inbound marketing? Yes and no. Although the terms are used interchangeably, it is important to know that content marketing is a part of the superset that is inbound marketing, and a rather indispensable one.

The Vital Role of Content in Inbound Marketing

For your target audience to be able to find you, Google needs to be able to find you first. Not only does Google need to find you, it needs to know if your website is relevant to what your audience is searching for. Google’s mission is to give quick, reliable search results to its customers. Your content needs to be optimized so search engines can find you easily, which helps your website rank better and ultimately achieve greater visibility and increased lead generation.

For your inbound marketing strategy to be effective, your website also needs to engage potential and current customers. By frequently offering them useful, valuable content, you can keep your business at the forefront of their minds, even if they’re not ready to buy right now.

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Still Wondering if You Need a Content Marketing Strategy?

Here are some content creation and distribution stats about what your contemporaries are up to.


From a sea of content creation possibilities, we can help you plan, research, and create the right content for your business. Depending on your market and customers, content could be in the form of:

  • Blog posts
  • Tips & advice
  • News & press releases
  • Videos
  • eNewsletters
  • eBooks
  • White papers
  • Articles
  • Thought leadership pieces
  • Infographics
  • FAQs
  • Case studies
  • Customer success stories

preview-full-top-tacticsWe can also help you use social media channels (Facebook, Twitter, Google+, YouTube, LinkedIn, Pinterest, and others) to distribute and promote your content online. This can help you attract new fans and followers, start conversations, and widen your businesses reach as your content is shared.

Content Marketing Workshop

It’s natural to get overwhelmed by the amount of information online. Instead, why not let the learning come to you?

Creating content can feel daunting and out of your skillset—but it doesn’t have to be. You have many untapped resources we can help you maximize through our customized Content Marketing Workshop.

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