You focus on your products. We focus on your growth.
Content is king. You’ve heard the adage before, but these days, it’s more accurate than ever. No matter the products you sell or services you provide, high-quality content on your website and social media accounts will raise awareness of your brand, generate leads, and provide the necessary traction you need to get noticed online
Proper market research and thoughtful integration of strategic search terms are key to attracting an online audience, primed to become clients or customers. Rely on Grant Marketing to take care of all the writing, editing, analytics, and SEO optimization required to stay ahead of the pack.
Quality content is useful content. You and your team are already experts in your field. With our help, you can organize that expertise into web content, from blog posts to case studies that share actionable information. Together, we’ll provide your customers (and prospective customers) with valuable insight into your industry, while advertising your business at the same time.
Driving traffic to your website is about more than just awareness. With a bit of analysis, strategy, and the implementation of digital tools, we’ll generate opportunities for you to get in touch with potential clients directly—all thanks to the inbound content that got them in the door.
Check out some of the latest content marketing trends—and how they can apply to your B2B content marketing strategy:
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Quality content is useful content. You and your team are already experts in your field. With our help, you can organize that expertise into web content, from blog posts to case studies that share actionable information. Together, we’ll provide your customers (and prospective customers) with valuable insight into your industry, while advertising your business at the same time.
Blog articles are a fantastic way of educating your clients about relevant topics while driving traffic to your website. We utilize high-quality writing, readable formats, and an intentional, specific-to-you tone of voice to keep readers coming back for more.
Give potential partners a peek into your process with curated case studies. With every piece of content marketing for manufacturers, we’ll help spotlight your company’s biggest wins, with special attention on the value and efficiency you brought to the table
Offer real value to clients on your email roster and inspire re-engagement and retention. eNewsletters can be utilized to inform, advertise to, and offer exclusive content to people who’ve expressed interest in your endeavor.
Short-form videos and infographics are taking the industrial content marketing world by storm. But media production is a complicated process and can create a serious drain on your resources without assistance. Rely on the experts at Grant Marketing to help you utilize these vital tools
To occupy a place of authority in your industry, eBooks and white papers are a must. When it comes to content marketing for manufacturing companies and similar industries, these comprehensive documents and think-pieces serve as resources for your community and help spread the word about your team’s incomparable expertise.
Bite-sized content—like tips from experts and FAQs about your business—are terrific tools to supercharge your website’s SEO. They also offer easily accessible information to curious potential clients and serve to address your readers’ needs before they’ve even realized them.
Odds are you’ve already experimented with content marketing—88% percent of B2B marketing teams have. Unfortunately, only 32% of those teams have a thorough, documented strategy for their content marketing. Great marketing requires detailed planning, tracking, and analytics—and helpful, quality content is what drives it all. We’ll show you how all these variable work in sync.
Whether you’re just getting started on your marketing journey or your organization already has a dedicated marketing team on staff, a content marketing workshop with Grant Marketing will help you create an actionable plan and execute it with confidence. Over four hours, we’ll cover the importance of content marketing in detail, explain how to implement it for your unique business, and workshop a brainstorming session to create a content path forward.
Utilize content marketing techniques to create video tutorials, facility tours, interviews with experts, and more engagement-driving media to feature on your website and socials. We’ll ensure it’s eye-catching, relevant, and perfectly crafted for all the proper platforms.
Become a Resource to Rely On
Comprehensive blog posts, FAQs, and other written content will show off your organization’s unique personality while offering palpable value to readers and generating new leads. Most purchases and partnerships start with a search engine—we’ll help you find the right words to catch those valuable clicks.
Meet Them Where They Are
Don’t just keep up with marketing trends—stay ahead of them. The team at Grant Marketing will provide you with all the tools and info you need to reach potential clients through their preferred platforms. We’ll keep a finger on the pulse, so you can focus on helping the customers in front of you and providing the service they’ve come to expect.
Give Them the Answers They’re Seeking
Your potential clients are looking for solutions—your business is ready to meet their needs, but does your content make that clear? Ensure your target customers know you’re in their corner with useful, specific content marketing for B2B companies. By helping your current and prospective clients find what they need, you’ll only help your business (and your bottom line) in the process.
Drive engagement, streamline SEO, and build trusting relationships that will last with clients and prospects alike. When you work with Grant Marketing, it’s easy to revitalize your marketing with incredible content, made just for your business.
