Blogging not only increases the visibility of your website by helping you get found online, but businesses that regularly blog are 13X more likely to generate a positive ROI.
The numbers speak—and, if used properly, blogs can turn visitors into leads, and leads into sales. Even if you do not post blogs daily or weekly, you will still see upticks in customer traffic on your website, which ultimately, feed the sales funnel.
Do blogs really work? Really?
Yes, they do. It takes work to organize and write compelling blogs that attract your customers. We understand that you and your colleagues might not have the time or training to bring together different elements of a blog, including:
- Search engine optimization (SEO)
- Specialized content, such as case studies, white papers, etc.
- Relevant calls-to-action (CTAs)
Grant Marketing is skilled at all of the elements that contribute to executing blogging campaigns. Take a look at some of our blogs for a great example of B2B blogging. We collaborate with you and shoulder some of the work and guide you through the rest.
Sign up for our content marketing workshop to understand the full potential of blogging and how to harness it to give your sales a much-needed boost.
Content Marketing Workshop
It’s natural to get overwhelmed by the amount of information online. Instead, why not let the learning come to you?
Creating content can feel daunting and out of your skillset—but it doesn’t have to be. You have many untapped resources we can help you maximize through our customized Content Marketing Workshop.