Brand Development Process

We use a trademarked methodology called 2020 Brand Focus™ to develop brands that build more value into businesses. This process translates a business strategy into a brand strategy that serves as the foundation for all marketing communication tactics.

ROI, brand workshop, brand adoption, brand, brand assessment, brand essence, marketing, internet marketing, marketing communication, boston ad agency, boston advertising agency, boston brand agency, boston brand company, boston brand consultants, boston brand strategist, boston branding company, brand, brand agency, brand assessment, brand awareness, brand building, brand company, brand consultants, brand development, brand development business, brand integration, brand positioning, brand strategy, brand value, branding, branding b2b, branding companies, branding consultancy, branding consultant, branding consultants, business brand, business branding, small business branding, strategic branding

Grant Marketing will assess your company's internal brand perception, and then conduct a brand discovery session to uncover your company's brand essence. We will review your company's strengths and weaknesses; research your competitors, and review your offline and online marketing materials. Once we have determined your unique brand franchise, our brilliant creative team will develop positioning statements and images. We will conduct ROI analysis to assure your company's business growth.

We believe a company's business strategy should be in alignment with its brand strategy. A strategic focus on brand can and should drive sustainable growth and lasting change.

ROI, brand workshop, brand adoption, brand, brand assessment, brand essence, marketing, internet marketing, marketing communication, boston ad agency, boston advertising agency, boston brand agency, boston brand company, boston brand consultants, boston brand strategist, boston branding company, brand, brand agency, brand assessment, brand awareness, brand building, brand company, brand consultants, brand development, brand development business, brand integration, brand positioning, brand strategy, brand value, branding, branding b2b, branding companies, branding consultancy, branding consultant, branding consultants, business brand, business branding, small business branding, strategic branding

What Is A Brand Worth? »

Measure Your Brand Strength With Our Brand Report Card

brand, brand assessment, brand essence, marketing, internet marketing, marketing communication, boston ad agency, boston advertising agency, boston brand agency, boston brand company, boston brand consultants, boston brand strategist, boston branding company, brand, brand agency, brand assessment, brand awareness, brand building, brand company, brand consultants, brand development, brand development business, brand integration, brand positioning, brand strategy, brand value, branding, branding b2b, branding companies, branding consultancy, branding consultant, branding consultants, business brand, business branding, small business branding, strategic brandingIdentify areas of your branding that may need improvement with our simple Brand Report Card. This exercise will stimulate discussion among everyone who participates in your brand management. Take the test online or download a copy.

Click here FOR OUR BRAND REPORT CARD »

Download "The Argument For Branding" White Paper

ROI, brand workshop, brand adoption, brand, brand assessment, brand essence, marketing, internet marketing, marketing communication, boston ad agency, boston advertising agency, boston brand agency, boston brand company, boston brand consultants, boston brand strategist, boston branding company, brand, brand agency, brand assessment, brand awareness, brand building, brand company, brand consultants, brand development, brand development business, brand integration, brand positioning, brand strategy, brand value, branding, branding b2b, branding companies, branding consultancy, branding consultant, branding consultants, business brand, business branding, small business branding, strategic branding

"A company’s brand and its acceptance by its customers is the new marketing tool/weapon. But brand implementation differs vastly from tactical marketing implementations. It is much more holistic, more subtle and most of all, more loyalty inspiring. Let’s face it—people love their brands. They identify with them. In this modern age, where many rootless corporate drifters wander from place to place, job to job and town to town, the solidity of brand and what it represents is comforting. Instead of individuals claiming they are from a town, a state, a church or a college, many express their ultimate identities through a subtle combination of their brand choices. We relate because we wear Ralph Lauren, or buy Maytag, or drive BMW or shop Gap. We are our brands."

Click here to download »

brand, brand assessment, brand essence, marketing, internet marketing, marketing communication, boston ad agency, boston advertising agency, boston brand agency, boston brand company, boston brand consultants, boston brand strategist, boston branding company, brand, brand agency, brand assessment, brand awareness, brand building, brand company, brand consultants, brand development, brand development business, brand integration, brand positioning, brand strategy, brand value, branding, branding b2b, branding companies, branding consultancy, branding consultant, branding consultants, business brand, business branding, small business branding, strategic branding

+ Corporate Brand Strategy

+ What Is A Brand?

+ Brand Development Process

+ What Is A Brand Worth?

Tiger Woods Is Back And Advertisers Cheer

The Masters Golf Tournament officially gets underway today. Tiger Woods is back from his recovery from knee surgery and Woods' sponsors and advertisers could not be happier. Sponsors will be counting their blessings as Tiger rounds "Amen Corner".

Update Your Website And Increase Sales

Once you have initiated strategies to drive traffic to your website through SEO, PPC, social media, and other online and offline communication tools, you must do the following to update your website and increase sales.

B2B Recession Survey Update 2009

In a compilation of recent surveys on testing the marketing environment for 2009, we found the following survey results.

Best Global Brands And Recession - Suggestions For Brand Evaluation

Business Week's 100 Best Global Brands are a reflection of the global economy. The increasing complexities reinforce the importance of protecting and growing a brand. It is a company's most valuable asset - and a far less volatile asset than others during a time of economic uncertainty.

Brand Positioning - Thinking About The Customer

In a round table discussion, marketing executives discuss the role of brand positioning, challenges that arise in positioning and when it's a time to reposition or re-launch products, and how brand positioning may differ in global markets.

Employee Loyalty Is Brand Loyalty

The most important delivery of your company's brand to your customers and prospects is your employees. The number one reason a person will change vendors is the interaction he/she has with the personnel of your company. If your employees are not strong advocates for what your company stands for, your company is in jeopardy of losing business.

What Does Your Gut Say About Your Brand?

B2B marketers who understand the concept of branding will fare much better than their competitors. What is a brand? Think of a brand as the gut feeling about a service, product, or company.

Branding In A Recession

Current economic conditions are trying, and to more recent generations of company managers may seem unique. However, downturns have been experienced before and there are tremendous lessons to be learned from previous recessions.

The Argument For Branding

Branding and valuable brands are the most important things a company can strive to achieve in our post-advertising world. Many ads today just do not work, and many consumers are not only sick and tired of getting advertising messages, but have found numerous technological ways to cancel them out of their lives.

Brand Report Card

Instantly assess your company's brand strength by measuring your distinction.

Sign Up For Our eNewsletter

Subscribe to our monthly eNewsletter for the latest in B2B marketing ideas.