Brand Development Process
What is Brand Development?
Brand development is the process of uncovering a brand. In developing a company brand it is essential to understand the perceptions of everyone inside the company, from general employees to top management including the CEO. It is also important to understand the perceptions of customers and other external stakeholders regarding the company’s brand.
A Greater Understanding
By interviews or focus groups both inside and outside the company, we will be able to better understand how the company’s brand is currently perceived. We will prepare a SWOT analysis to discover the strength of the brand and the weakness of the brand. From the interviews and analysis we can create a more successful brand statement and brand identity.